allure
Tretinoin Changed My Skin — and These Serums Made It Bearable
A client barrier-repair serum lands in the year's most-read retinoid story, with dermatologist quotes to match.
Beauty · Featured in Allure
Boutique PR Agency
Earn Attention.
Win Customers.
For eighteen years we've held one standard: PR should move product, not just fill a clippings folder. We pair beauty, fashion and lifestyle brands with the editors, creators and retailers their customers already trust, and run every channel as one plan.
Let's TalkWe put you in good company.
We focus on placements that shape perception and influence purchase decisions, from trend features to commerce roundups and cultural conversations.
GQ GLAMOUR HUFFPOST InStyle Men'sHealth NEWBEAUTY Parents
What we do.
How we win.
Coverage compounds when every channel pulls in the same direction. We combine earned editorial, commerce placements, creator partnerships and well-timed moments into one connected plan instead of a stack of one-off tactics.
We define what your brand stands for, who it's for, and why the press should care — then turn that story into a campaign calendar with real momentum.
Explore this service →Features, reviews, trend stories and expert commentary in the publications your customers actually read — pitched by people editors know by name.
Explore this service →Commerce roundups and review coverage that rank, convert and pay back — from network setup to publisher seeding and performance reporting.
Explore this service →Creator seeding, paid partnerships and brand-to-brand collabs matched on audience fit — not follower count — and measured on outcomes.
Explore this service →Launches, desksides, pop-ups and press trips people photograph — designed to earn coverage long after the last guest leaves.
Explore this service →Digital PR that earns links, answers AI search, and keeps your brand the cited source everywhere customers look for answers.
Explore this service →Channel strategy, content calendars and day-to-day management that turn your feeds into a press-worthy brand world of their own.
Explore this service →
Trusted By
From emerging disruptors to established names, we partner with beauty, fashion, wellness, and lifestyle brands ready to build lasting visibility and momentum.
VELVE Kindred Solstice & Co. wilder
Results we can show you.
We judge ourselves on outcomes clients can see: reach, reputation and revenue that keep building.
94%
Client Retention
6X
Return on Investment
4X
Sales Lift from Earned Media
47%
Revenue from Affiliate Placements
120%
Year-on-Year Press Growth
18
Industry Awards
See our work
NEWBEAUTY
This Multitasking Body Balm Promotes Better Sleep and Better Skin
"I'm obsessed" — an editor-tested night routine featuring our client's magnesium body balm.
Beauty · Featured in NewBeauty
Byrdie
The 12 Vitamin C Serums Dermatologists Actually Recommend
Seeded, tested and quoted — our client's brightening serum takes the No. 2 slot.
Beauty · Featured in Byrdie
What our clients say
GOLDEN HOUR BEAUTY
Working with this team changed the trajectory of our brand. They carried a small idea from my kitchen table into national press — our story finally found the audience it deserved, and our waitlist has never been longer. — Maya R., Founder
What our clients say
FERN & FLORA
Our launch sold out in nine days. The team secured gift guides, morning-show segments and a waitlist feature before we'd even restocked — it felt like the whole internet found us at once. — Priya S., Co-founder
What our clients say
LUMIÈRE SKINCARE
Affiliate revenue is up 52% year over year and our products now rank in every major roundup that matters. They don't just win press — they win press that pays. — Daniel K., CMO
Inside the petal | A monthly blog
Notes from our team on earned media, affiliate PR and brand visibility for beauty, fashion, wellness and lifestyle brands.
Ready for your next chapter?
Looking for a boutique team with big-agency connections and a plan built around your brand? Tell us what's next.
Let's Talk