Skip to main content

FAQ

Questions? Good. We like those.

Everything brands usually ask before partnering with us — how retainers work, what things cost, how fast press lands, and how we report it.

You get a dedicated senior team, a shared campaign calendar, and a set monthly scope across the disciplines you need — pitching, seeding, events, reporting. We meet biweekly, report monthly, and re-plan quarterly so the strategy always matches the moment.

Monthly retainers scale with scope — a focused single-discipline sprint costs less than a fully integrated program across press, affiliate, creators and events. Every proposal is itemized, so you see exactly where the hours go. Request a quote and we'll scope it in 48 hours.

Digital and creator coverage typically lands within the first 30–60 days. Print features and broadcast work on 3–6 month lead times, which is why we start pitching long-lead on day one. Most clients see their first meaningful wave of coverage in quarter one — and compounding returns after that.

No ethical agency can guarantee earned coverage — editors decide. What we guarantee is senior effort, transparent activity reporting, and a track record: 110% average year-over-year press growth for clients and a 97% retention rate. If we're not performing, you'll see it in the reports before we do.

It's the practice of winning product coverage in commerce-driven content — roundups, reviews and gift guides where publishers earn commission. We set up your affiliate program, seed editors and creators, and track the revenue each placement drives. Learn more.

Generative Engine Optimization makes your brand the cited source in AI answers — ChatGPT, Google AI Overviews, Perplexity. Through digital PR, expert quotes and structured brand mentions, we build the authority signals answer engines trust. Learn more.

Monthly reports cover every placement with reach and authority metrics, affiliate revenue attribution, share of voice against competitors, and next month's pitch calendar. No vanity metrics, no padding — you'll know exactly what worked and what's next.

Retainers typically run 6–12 months because real momentum compounds — but we start with a 90-day foundation sprint so both sides can evaluate fit early. Project work (launches, events, gift-guide seasons) is scoped per project with clear deliverables.

Beauty, fashion, health & wellness, food & beverage, home & design, lifestyle, hospitality and family brands. If your customer reads reviews before buying, we probably already know the editors they trust.

Book a call, tell us where your brand is headed, and we'll send a scoped proposal within 48 hours — disciplines, timeline, team and investment, all itemized. Book your call.

Ready for your next chapter?

Looking for a boutique team with big-agency connections and a plan built around your brand? Tell us what's next.

Let's Talk
Two women in a business discussion at a modern office table with a city view