Service 02
Earned Media & Editorial Visibility
Features, reviews, trend stories and expert commentary in the publications your customers actually read — pitched by people editors know by name.
Coverage money can't buy
Anyone can buy an ad. Earned coverage — an editor choosing your product, testing it, photographing it and recommending it — is the credibility that moves customers from browsing to buying.
We maintain daily contact with beauty, fashion, wellness and lifestyle desks across print, digital and broadcast, and we pitch stories shaped to each outlet's calendar: trend features, product roundups, expert commentary and founder profiles.
What's included
- Proactive pitching to national, regional & trade outlets
- Product seeding & sample management with editors
- Expert commentary & thought-leadership placements
- Long-lead print calendar management (3–6 month cycles)
- Broadcast & podcast booking with briefing prep
- Monthly coverage reporting with reach & authority metrics
How we do it
01
Map
Every relevant desk, editor and calendar moment for your category — refreshed quarterly.
02
Angle
Story-first pitches built around what each outlet is already planning to cover.
03
Seed
Products in editors' hands with the context that gets them tested, not shelved.
04
Amplify
Every placement extended across social, commerce and retail sell-in decks.
Why it pays
Earned placements keep working for years: they rank in search, anchor your Amazon and retail pages, and give every ad and email the proof point that lifts conversion.
- 110% average year-over-year press growth for clients
- Coverage that doubles as SEO, retail and ad creative fuel
- Relationships with 400+ active beauty & lifestyle editors
Service FAQs
It varies by category and news cycle, but healthy retainers average a steady drumbeat of digital hits plus quarterly marquee features. We report activity and outcomes separately so you always see the full picture.
Yes — emerging disruptors are half our roster. You need a real story, available product and a founder willing to be visible. We'll tell you honestly if timing isn't right yet.
Your senior publicist does — and introduces you directly. If we ever part ways, the introductions and goodwill stay with your brand.
Related services
Get editors talking.
Send us your hero product and your launch date. We'll map the desks, the angles and the calendar.
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