About the agency
Boutique by design. Big-league by results.
We're a senior-only team of publicists, strategists and storytellers who chose the boutique model on purpose: fewer clients, deeper partnerships, and coverage that actually moves product.
Our story
Petal & Press began eighteen years ago with two desks, one landline and a belief that still guides us: great PR should do more than make noise. It should earn trust, open doors and sell product.
Today we're a bi-coastal team placing beauty, fashion, wellness and lifestyle brands in the publications, feeds and inboxes that shape what America buys — from national glossies and morning shows to the affiliate roundups and creator videos driving modern purchase decisions.
We stay deliberately small so every account gets senior thinking, honest counsel and the kind of media relationships you can't shortcut.
What we believe
Four principles behind every campaign we run.
01
Earned first
Third-party credibility beats paid claims every time. We chase the coverage money can't buy.
02
Connected, not scattered
Press, affiliate, creators, events and social pull in one direction — a system, not tactics.
03
Relationships are everything
Editors take our calls because we've spent eighteen years never wasting their time.
04
Momentum compounds
One placement feeds the next. We build visibility that keeps working after the retainer month ends.
Eighteen years of momentum
2008
Two desks in Red Bank
Founded as a beauty-only publicity shop with three indie skincare clients and a fax machine.
2014
Fashion & lifestyle join the roster
First New York fashion week showroom, first national morning-show segment, tenth full-time hire.
2019
Commerce becomes coverage
We build a dedicated affiliate PR desk as commerce content reshapes editorial — clients follow the revenue.
2023
Bi-coastal & beyond press
West Coast studio opens in Los Angeles; creator partnerships and experiential become core practices.
2026
PR for the AI-search era
GEO and digital presence join the offering so clients get cited by editors and answer engines alike.
Brands we've grown
Senior people, on your business
No hand-offs to juniors, no learning on your budget. The people who pitch your brand are the people who built relationships with the editors reading the pitch.
- Average team experience: 11 years in beauty, fashion & lifestyle media
- Offices in New Jersey, Florida and California — showrooms in New York & LA
- 97% of clients renew after their first year with us
Ready for your next chapter?
Looking for a boutique team with big-agency connections and a plan built around your brand? Tell us what's next.
Let's Talk