Inside the Petal

A monthly blog for brand builders.

PR insights, earned media strategy, affiliate marketing, and brand visibility for beauty, fashion, wellness and lifestyle brands.

Search & GEO · 6 min read

How AI is changing discoverability

Shoppers now ask chatbots instead of search bars. Here's what that means for your brand's visibility — and the PR moves that keep you cited.

Agency life · 8 min read

Boutique or big network? Retainer or project? The seven questions to ask before you sign — from people who answer them daily.

Strategy · 5 min read

Affiliate, partnerships and events now drive as much revenue as features. How the connected campaign actually works.

Growth · 7 min read

No hacks, no overnight fame — the unglamorous compounding work behind brands that stay visible for years.

One useful email a month — pitch angles, outlet moves and visibility tactics. No spam, unsubscribe anytime.